Brand Statement

Open Roads Await

TOYO TIRES brings surprise,
excitement and new sensations
to the world through our challenging spirit
and unique, innovative ideas.

There are no surprises on the ordinary roads we all know.
But it’s different on open roads undiscovered by others.
This is where we seek to identify and explore new paths.
This is where we look ahead to surprises, excitement, and new sensations.

TOYO TIRES is dedicated to keeping the fun in driving,
and to keeping inspiration alive in drivers.
TOYO TIRES is dedicated to tomorrow’s mobility
for everyone, on every road.

Times, vehicles, the world-
change is afoot everywhere.
But passion and the quest for joy in driving-
this will always be with us.

Together with every driver who loves driving
and cares about performance,
TOYO TIRES is on the move.