Press Release

Aug. 21, 2020

Bryce Menzies takes back-to-back victories in Best In The Desert Vegas to Reno 2020 with OPEN COUNTRY

Toyo Tire Corporation (hereinafter, “Toyo Tire”) and its U.S. tire sales subsidiary, Toyo Tire U.S.A. Corp. are delighted to announce that Bryce Menzies and his team have won the Best in the Desert series Vegas to Reno 2020, a four-day off-road race event that took place from August 12 to August 15 in Nevada, U.S.A. Menzies repeated his 2019 performance to clinch his second consecutive overall victory with OPEN COUNTRY tires.


At approximately 880 km in length, the Best in the Desert Vegas to Reno is known as the longest off-road race in the United States. It departs the city of Las Vegas in Nevada’s southwest, passing through the merciless terrain of desert desolate dry lands and jagged rocky hills to reach Reno in the state’s northwest.
Toyo’s OPEN COUNTRY MT-R tires demonstrated outstanding durability and performance at the very demanded race, which helped Menzies to shave about 20 minutes off his 2019 time and cross the finish line at least eight minutes ahead of the second-place vehicle to secure his second consecutive victory in the race.
Menzies was delighted with his back-to-back win and commented, “As a Las Vegas native nothing makes me happier than winning Vegas to Reno. It’s a great race and BITD did a fantastic job of ensuring it happened this year given all the uncertainty. With two wins stateside, I’m looking to get back down to Baja and keep the momentum going!”
Going forward, Toyo Tire will continue to enhance its brand equity by participating in off-road races and other events to further raise its presence in the pick-up truck and SUV tire market.
Toyo Tire has built up its competency and track record through continued participation and victories in the internationally renowned races. By participating the races, Toyo Tires has improved the durability and resistance to external damage required for pick-up trucks, SUVs and CUVs to a high degree. The OPEN COUNTRY series, which offers both excellence in basic performance and aggressive pattern designs, has become a highly acclaimed and supported tire brand – especially in the United States, where large SUVs in particular has massive popularity.

■Vehicle used in the race
Menzies AWD Trophy Truck built by Huseman

■Tires used in race
OPEN COUNTRY M/T-R (size: 40X13.50R17)




Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.