Press Release

Dec. 14, 2022

A New Factory Officially Opens in the Republic of Serbia - Toyo Tire's First-Ever Tire Production Site in Europe -

Hyogo, Japan - December 14, 2022 - Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu) announced today the official opening of a new passenger vehicle tire factory in the Municipality of Indjija, the Republic of Serbia, on December 14.
Prior to this, production had partially started in July 2022 as the factory became operational with all equipment being installed. With President Aleksandar Vučić of the Republic of Serbia and a long list of distinguished guests in attendance, the opening ceremony was observed today at the factory. More stories on the ceremony will be published here at a later date.
This factory will be operated by Toyo Tire Serbia d.o.o. (Representative: Yoji Imura), one of Toyo Tire group.

serbia factory

The new factory in Serbia (Perspective drawing)

The new factory in Serbia features state-of-the-art technologies, such as enterprise resource planning (ERP) and manufacturing execution system (MES), to visualize processes. By precisely linking the status information of each piece of highly productive production equipment, this “smart factory” unlocks a higher dimension of production management system optimization.

In 2019, Toyo Tire established an R&D Center in the Federal Republic of Germany to continue to search for and study cutting-edge raw materials, gather the latest information on vehicles and markets, and enhance the capabilities to develop high-performance technologies at each design process of structures, shapes, and patterns. By taking advantage of these leading-edge technologies, this new factory is responsible for the production of high-performance, competitive tires that meet market insights, including the ongoing shift to electric vehicles (EVs).

Adjacent to the factory building is a proving ground with a straight track of 720 m and a total length of 1,690 m. We will carry out test runs to gather data on tires, the results of which will be used to promptly verify compliance with finely-segmented laws/regulations and certification requirements in Europe, allowing us to deliver attractive tires to the market in a more timely manner

Also laid out on its premises is a solar power system, one of the largest in the country (electric generating capacity: 8.4 MW), which not only provides 10.15 GWh of electricity output but also helps to reduce 7,100 tons of CO2 emissions per annum.. 

The new factory is expected to reach its full capacity of approximately five million tires per annum (based on tires for passenger vehicles) during the second half of fiscal 2023. While meeting local demand in its home region of Europe, it will also cater strategically to our main market in North America.
With the prospect that the new factory will bring about novel business value to our business in Europe and North America, we have renewed our determination to provide the market with competitive products, bringing joy to many more customers with our manufacturing prowess.


■ About the new factory in Serbia

Location Indjija, Autonomous Province of Vojvodina, the Republic of Serbia
Site Area  About 600,000 m2 (about 150 acres)
Start of Manufacturing July 2022
Production Capacity Five million tires annually (based on tires for passenger vehicles)
Number of Employees About 580
Investment About 48.8 billion Japanese yen (390.5 million Euros)
Items Manufactured Radial tires for passenger vehicles, SUVs, and light trucks


■ About Toyo Tire Serbia d.o.o.

Location Indjija, Autonomous Province of Vojvodina, the Republic of Serbia
Business Details Manufacture and sales of radial tires for passenger vehicles, SUVs, and light trucks
Date of Establishment October 2019
Capital 20.0 billion Japanese yen (160 million Euros)
Representative Yoji Imura



Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272

Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.