Press Release

Toyo Tire & Rubber Co., LTD President and CEO Yoshio Kataoka announced that Toyo has once again been selected "#1 Overall Brand" for both consumer and commercial tires in Tire Review Magazine's annual Tire Brand Study of North American tire dealers.

Conducted by Babcox Research for Tire Review for the past 15-years, this prestigious survey measures tire dealer opinions and perceptions about the brands they carry and sell. Toyo Tire & Rubber Co., LTD has received this honor a remarkable seven out of the past eight years for consumer products (passenger, performance and light truck/SUV) and four of the last six years for commercial products (medium truck).

As a part of the tire survey, dealers were asked to rate each brand of tires they carry on a 1 to 10 scale on a series of categories. The additional categories of the consumer tire survey where Toyo Tire & Rubber Co., LTD also rated #1 were: #1 for Sales Reps, #1 for Merchandising Support and #1 for Adjustment Policy.

Masaharu Yoshimoto, president & CEO, Toyo Tire (U.S.A.) Corporation, expressed a continued commitment to maintaining the highest level of service for independent tire dealers throughout the United States and the highest level of quality among all tire products.

Toyo Tire & Rubber Co., Ltd. makes an effort to always deliver the best in satisfaction and quality to all of its global customers.