Press Release
May. 20, 2008
Preparation of "Driven to Perform," the Toyo Tires brand statement
Osaka, Japan - May 20, 2008 - Toyo Tire & Rubber Co., Ltd. (President & CEO: Kenji Nakakura) hereby announces its formulation of a new statement for "Toyo Tires," its corporate brand.
In October 2007, we at Toyo Tire adopted "Toyo Tires" as our unified corporate brand for application by all members of our Group inside and outside Japan. To highlight the value Toyo Tires pledges to deliver to our customers, shareholders, and all other stakeholders, we formulated the brand statement "Driven to Perform." We believe this statement is a both clear and concrete characterization of the concept behind the Toyo Tires brand.
Under the Toyo Tires banner, we are committed to continued provision of goods and services with the highest levels of performance and quality by heightening our capabilities in the the technical, quality, and sales aspects, with each and every one of our employees going about his or her work with a keen awareness of our values. Through activities in accordance with our management policy of constantly seeking additional value, we are determined to remain a company that is preferred by people and society.
Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
