Press Release
May. 10, 2010
Nitto Tire USA to start advertising at the Angels Stadium of Anaheim.
Nitto Tire U.S.A, Inc (NTU) (President: Tomo Mizutani), sales subsidiary of Toyo Tire & Rubber Co. Ltd (President : Kenji Nakakura) announced the finalization of an advertising agreement with the Los Angeles Angels to expand the global exposure of the Nitto Tire Brand. The agreement consists of a combination of in-stadium advertising spots including the home plate billboard, LED sign, and other miscellaneous displays through out the stadium.
With the Angels' signing of Hideki Matsui (who will be expected to achieve 500 hits this year through his professional career in both Japan and the US) in to their roster, Angels will appeal to a larger demographic of Japanese-American baseball fans.
Nitto Tire's office is located in the city of Cypress, which is only 15 miles away from the stadium. Working with the Angels will increase Nitto's brand recognition and awareness to drive consumers to its dealers not only in the US but also in Japan.
For the further information regarding the Angels Baseball, please access the homepage at:
http://losangeles.angels.mlb.com/
Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
