Press Release

Osaka, Japan – 1 September, 2014 - Toyo Tire & Rubber Co., Ltd. (Akira Nobuki, president) announces the start of a series of branding initiatives through the company’s support of AC Milan as a Premium Sponsor, kicking off with the start of the Serie A Italian professional football league 2014-2015 season from August 30.

In April 2014, Toyo Tires became the first Japanese company to sign a Premium Sponsorship agreement with AC Milan. The football club boasts a following of fans from all around the world, and will become an important source of branding content for the company as Toyo Tires continues to expand its business globally. The 2014-2015 season will be Toyo Tires’ first full season with AC Milan since concluding the partnership, and the company will unveil a number of activities showcasing the football powerhouse.
Toyo Tires has already launched a drawing campaign from August 13 that presented official AC Milan smartphone covers to 100 winners in celebration of the start of Serie A league play. The campaign ran through August 29 and received around 1,900 entries.
Toyo Tires is also planning a tour in which participating fans will attend games and provide firsthand reports of the Milan Derby with Inter Milan on November 23. A campaign is currently underway to recruit 11 Toyo Tires reporters for the Milan Derby. (Campaign website: http://toyotires-milan.com/milanista11/)
The December 14 match with Napoli will be a “TOYO TIRES presents” match sponsor day. For this match, the TOYO TIRES brand will be on full display at San Silo Stadium, AC Milan’s home venue, and plans are underway for projects to help boost AC Milan to victory.
Toyo Tires will also aggressively utilize content featuring AC Milan in its advertising material. In addition to developing and launching a collection of original novelty items for its customers, the company is also producing video content that will highlight AC Milan’s star players.
AC Milan activities and match results will also be updated to the Company’s Facebook page and “ON and OFF THE FIELD” Tumbler page. Be sure to check them out!
Facebook: https://www.facebook.com/toyorubber　Tumbler: http://toyotires-milan-en.tumblr.com/

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