Press Release

Jan. 22, 2020

TOYO TIRES Signs Brand Ambassador Partnership Agreement with “Mad Mike”

Hyogo, Japan - January 10, 2020 - Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) announced that it has signed a sponsorship agreement with Michael Whiddett (a.k.a. “Mad Mike”), a renowned New Zealand drifting racer, under which Toyo Tire will support this celebrated driver at drifting races and other events.


(left: “Mad Mike”, right: Drifting on TOYO TIRES)

“Mad Mike” is a drifting performer who travels around the world to compete in motorsports events, including the Goodwood Festival of Speed, a world-famous motor racing event in the U.K . “Mad Mike” dazzled fans by winning the championship at the 2018 Formula Drift Japan Series, and in New Zealand, he is a renowned celebrity who is committed to increasing the popularity of drifting events.

Toyo Tire is looking forward to working with this new brand ambassador to enhance the global presence of TOYO TIRES brand, the hallmark of high-quality, high-performance tires. Toyo Tire will continue to support him at drifting races in various ways, including through the provision of its PROXES ultra-high-performance tires .

■ For his profile, please visit:



Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.