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Press Release

Jul. 29, 2020

TOYO TIRES Participates in the FORMULA DRIFT JAPAN 2020

Hyogo, Japan – July 29, 2020 – Toyo Tire Corporation will be participating in the “FORMULA DRIFT JAPAN 2020,” a drift competition opening on Saturday, August 1, 2020.
 

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(left: Mad Mike right: Machine for FDJ Humbul, Mazda RX-7)

FORMULA DRIFT is a drift event born in the United States under the influence of the D1 Grand Prix, a representative competition of the DRIFT, which is a motor sport that originated in Japan. "FORMULA DRIFT JAPAN" has been being held since 2015 as an international series of FORMULA DRIFT. The event is broadcast live globally to attract worldwide attention, and a total of 970,000 people watch it in the 2019 season.
Toyo Tire Corporation decided to sponsor the FORMULA DRIFT JAPAN for its 2020 season. We will also supply our PROXES R1R tires to Mad Mike, who became our brand ambassador in January 2020 and is the FORMULA DRIFT JAPAN 2018 season champion, to support his challenge of this season.
The first round (Sports Land SUGO, Miyagi) will be held without spectators to prevent the spread of the COVID-19 infection, but through sponsorship of the event and support for Mad Mike, we will deliver the appeal of this competition to drift fans all over the world who watch it live and liven up this event.


(For Reference)

■Mad Mike Profilepic
Michael Whiddett, commonly known as Mad Mike, is a world-renowned New Zealand drift racer.
He is sponsor racer by MAZDA NZ and one of the Red Bull athletes.
He has experience in motocross race and specializes in off-road driving and drift driving.
While participating in motor sports events around the world, such as the Goodwood Festival of Speed and becoming the 2018 Formula Drift Japan Champion, he is known globally as a drift racer who focuses on the spread of drift competition in his hometown of New Zealand.

 

■PROXES R1Rpic
PROXES R1R is ultra high performance tire boast outstanding stability regardless of dry or wet conditions.
Advanced dry grip performance is effective on the circuit and high-speed corners, realizing a stable run with reliable wet grip performance.

For more information about PROXES R1R, please refer to here.
https://www.toyotires.com/product/proxes-r1r

 

■FORMULA DRIFT JAPAN 2020 (scheduled)

Date Round No. Locations
Aug. 1 (Sat) & Aug.2 (Sun) Round 1 Sports Land SUGO, Miyagi
Aug. 29 (Sat) & Aug.30 (Sun) Round 2 Okuibuki Motorpark, Shiga
Sep. 21 (Mon) & Sep.22 (Tue) Round 3 Ebisu Circuit West Course, Fukushima
Oct. 10 (Sat) & Oct. 11 (Sun) Round 4 Okayama International Circuit, Okayama
Dec. 12 (Sat) & Dec. 13 (Sun) Round 5 Suzuka Twin Circuit, Mie

 

 

 

Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Tokyo office Telephone: +81-3-5822-6621 Facsimile: +81-3-3865-2240

Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.