Press Release

Hyogo, Japan – May 8, 2023 – Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) announced today that it has created the latest version of its corporate film capturing the world perspective and messages that the TOYO TIRES brand hopes to convey.

As of April 2020, Toyo Tire has promoted its original key phrase, “Ignite your BLUE,” via its communication channels, sending out the message globally through visuals and advertisements. Portraying human’s innermost passion as “a blue flame,” they effectively transmit the message that TOYO TIRES is a brand that supports everyone who challenges themselves to persistently pursue their passions.

Featured in the brand-new Daybreak Summer Ver. is a distinctly-designed SUV equipped with OPEN COUNTRY A/T III, Toyo Tire’s flagship tire for pickup trucks and SUVs. Based on Toyo Tire’s blue corporate color, the corporate film depicts how the day breaks as if to usher in a new era in the great outdoors with a car powerfully barreling through on and off-road terrain, expressing the Toyo Tire Group’s brand statement indicating its frontier spirit, “Open Roads Await.”

This brand-new corporate film will be released through the “Ignite you BLUE” special page on the Toyo Tire corporate website and official Facebook page.

Toyo Tire will continue to support everyone who gives their all in pursuing their chosen path, while taking on the challenge of creating ingenious tires.

 

◇ Captured images (samples)

 

◇ Videos
●    Global version: Open Roads Await -Ignite your BLUE- Daybreak Summer Ver.
(30 sec.) https://movie.toyotires.co.jp/category/videos/all-videos/video/6325407404112

◇ Music
●    Words / Music: Flynn Hudson
●    Sung by: David Adams, Charlie McClean
●    Produced by: Tracks & Fields
●    Arranged by: Elegy Music
●    Title: Ignite Your Blue - Daybreak Remix -
A full-length version of the song will be later distributed on the “Ignite your BLUE” special website page and the digital music service Spotify.

◇ OPEN COUNTRY A/T III
The OPEN COUNTRY A/T III all-terrain tire delivers balanced performance, regardless of terrain or weather.
While offering predictable and comfortable on-road handling, it provides exceptional stability on uneven surfaces such as campgrounds and forest roads. With its enhanced performance in the snow^*1 qualifying Mountain Snowflake^*2 for severe snow conditions, the OPEN COUNTRY A/T III is for all seasons, supporting the wider applications of SUVs.
*1     Compared with the previous model (OPEN COUNTRY A/T plus)
*2    Awarded to tires meeting severe snow requirements prescribed by the United Nations Economic Commission for Europe (UNECE)
For more information about the OPEN COUNTRY A/T III, please click here.
https://www.toyotires.com/product/open-country-at3/
 

◇ Key visual / “Ignite your BLUE” special website page
●    Global page: https://www.toyotires-global.com/igniteyourblue/

To coincide with the unveiling of the latest version of Toyo Tire’s Corporate film and its key visual, the “Ignite your BLUE” special page on the Toyo Tire corporate website will be renewed.

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