Press Release

Hyogo, Japan - January 16, 2020 - Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) announced that it released on its corporate website a series of videos highlighting its proprietary tire development technologies, which were co-produced with Discovery Channel, an international pay television network known for its documentary programs focused on nature, popular science, and technology.

(The videos page on the corporate website)

Available to 450 million households in more than 170 countries, Discovery Channel is one of the most widely distributed subscription channels in the world. This globally renowned broadcast network zoomed in on Toyo Tire’s development technologies in its “Beyond Future” series, which sheds a spotlight on “Japan’s Products and Efforts that Shape the Future .” They created 3 videos and those went on air in Japan and other Asian countries in December last year, helping a broad audience around the world to deepen their understanding of the technologies and engineering potentials that Toyo Tire possesses.

To reach an even larger international audience with the videos on our three key technologies for developing high-quality, high-performance tires, we have decided to release the footage co-produced with Discovery Channel on our corporate website.
Toyo Tire will continue to leverage its unique technologies to extend the frontiers of tire technology, in a bid to contribute to the mobility society of the next generation.

 
References

■ URLs of the videos
https://www.toyotires.co.jp/rd/discovery_ch/ (Japanese)
https://www.toyotires-global.com/rd/discovery_ch/ (English)

■ The three tire development technologies
① Nano Balance Technology
Featured in this episode is nano-level material development technology, which optimally balances the two conflicting parameters of tire performance, i.e., low efficiency and wet grip performance, for the first time in Japan.
② Advanced Tire Operation Module (A.T.O.M.)
A world premiere of the one-of-the-kind manufacturing method using rubber strips, which is captured at Toyo Tire North America Manufacturing Inc. (Georgia, U.S), the Toyo Tire Group’s largest tire plant.
③ T-MODE (Tire Design Base Technology)
Focusing on the unique tire design technology made possible by the new generation of T-MODE (released in July 2019) and the supporting AI.

(Snapshots of the videos on the Toyo Tire corporate website)