Press Release

Nov. 04, 2023

Joint Research on Sustainable Raw Materials Commences with the University of Novi Sad, Republic of Serbia

Hyogo, Japan – November 4, 2023 – Toyo Tire Holdings of Europe GmbH (President: Kenta Kuribayashi; hereinafter, “TTHE”), the holding company in Europe of Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) , hereby announced the conclusion of an agreement on industry-university partnership for research and development of sustainable raw materials* with the University of Novi Sad (Headquarters: Novi Sad, Republic of Serbia; Rector: Dejan Madić). The signing ceremony was performed at the University of Novi Sad yesterday, November 3, 2023.
* Renewable raw materials (rice husk ash silica, etc.) and recycled raw materials (recycled carbon black, etc.)


(Left: Toyo Tire Corporate Officer, TTHE President Kenta Kuribayashi and University of Novi Sad Rector Dr.Dejan Madic at the Signing Ceremony)
(Right: Toyo Tire Kenta Kuribayashi and Faculty Dean Biljana Pajin from the University of Novi Sad signing the agreement)

Located in the north of the Republic of Serbia, the city of Novi Sad is the second largest city in Serbia after the capital Belgrade. Since its foundation, the University of Novi Sad has expanded as the country’s centerpiece institution of higher education to become one of the largest universities in central Europe, with 14 faculties, nearly 50,000 students, and over 5,000 faculty members.

Having a production base in the country, Toyo Tire intends to promote technology development in the two countries through this industry-university partnership out of its wish to contribute to educational policies in Serbia.

The Faculty of Technology, which the joint research group is affiliated with, is internationally renowned in the field of rubber technology, among others. Toyo Tire aims to increase the ratio of sustainable raw materials used in its products to 40% by 2030 and 100% by 2050. It makes perfect sense to start research and development of sustainable raw materials here at this university, one of whose founding faculties is the Faculty of Agriculture, by utilizing its wealth of knowledge and what this region has to offer.

Toyo Tire will accelerate the development of sustainable raw materials on a global scale as it leverages any research outcomes from such industry-university partnerships.

■    About the joint research
“Initiatives to Facilitate the Use of Sustainable Raw Materials”
(1)    Development of renewable raw materials utilizing plants derived from Serbia
(2)    Development of recycled raw materials derived from waste tires



■    About the Signing Ceremony

 Date/Place Friday, November 3, 2023, 10:00, University of Novi Sad campus
 Key attendees  University of Novi Sad; Dejan Madić, Rector, and Biljana Pajin, Dean, Faculty of Technology       
 Toyo Tire; Kenta Kuribayashi, Managing Director, Toyo Tire Holdings of Europe GmbH


■    About the University of Novi Sad

 Official name University of Novi Sad
 Headquarters Novi Sad, Autonomous Province of Vojvodina, Republic of Serbia                                           
 Foundation June 1960
 Faculties 14
 Students Approximately 48,600
 Faculty members   Approximately 5,200



■ About Toyo Tire Serbia d.o.o. 

 Location Indjija, Autonomous Province of Vojvodina, the Republic of Serbia
 Business Details Manufacture and sales of radial tires for passenger vehicles, SUVs, and light trucks                       
 Investment Ratio Toyo Tire Holdings Europe GmbH: 100%
 Date of Establishment    October 2019
 Capital 20.0 billion Japanese yen (160 million Euros)
 Representative Yoji Imura



Reference: Press release dated December 14, 2022
A New Factory Officially Opens in the Republic of Serbia
—Toyo Tire’s First-Ever Tire Production Site in Europe—





Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272

Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.