Press Release

Hyogo, Japan – June 9, 2025 – Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) announced today that it has created a new corporate film capturing the world perspective and messages that the TOYO TIRES brand aims to convey.

The new corporate film introduces a new key message: “Blaze BLUE.” The message evokes the image of fearless challengers taking on whatever daunting terrain, roads, or new endeavors that come their way, driving forward with the determination that defines Toyo Tire.

With Toyo Tire’s blue corporate color shaping the aesthetic, the film features a Ford F-150 Raptor equipped with OPEN COUNTRY R/T Pro—the company’s tire for pickup trucks and SUVs—charging across the wild, rugged landscape of the United States, the company’s core market. The dynamic energy of the truck tearing across a dramatic backdrop captures the frontier spirit at the heart of Toyo Tire, embodied in the Group’s brand statement of “Open Roads Await.”

The new corporate film will appear on the special Blaze BLUE page on the Toyo Tire corporate website, and the company’s official social media channels. Toyo Tire will continue to support everyone who gives their all in pursuing their chosen path while making challenges to create ingenious tires. 

◇Stills from the new corporate film

◇Video
English version: Blaze BLUE
(30 sec.): https://movie.toyotires.co.jp/category/videos/all-videos/video/6371586905112
(15 sec.): https://movie.toyotires.co.jp/category/videos/all-videos/video/6373597666112

◇Music
Title: Long Train Runnin’
Original by: The Doobie Brothers
Words / Music: Tom Johnston
Performed by: DGT
Produced by: Tracks & Fields

The 1973 song by the American rock band The Doobie Brothers was arranged for this TOYO TIRES ad. Reflecting the brand message “Blaze BLUE,” the arrangement evokes the image of a car racing across the vast American landscape.

◇Key visual / Blaze BLUE special site
To coincide with the production of the new corporate film, Toyo Tire will release the new key visual and create a special Blaze BLUE page on the corporate website.
Blaze BLUE special site: https://www.toyotires-global.com/blazeblue/

　　　　　　　　　　　　Key visual                    　　　　　　　　　　　　　Blaze BLUE special site