Press Release
Oct. 01, 2025
Unveiling the Winter Edition of the New Corporate Film, “Blaze BLUE”
Hyogo, Japan – October 1, 2025 – Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu; hereinafter, “Toyo Tire”) announced today that it has released the winter edition of a corporate film capturing the world perspective and messages that the TOYO TIRES brand aims to convey.
Toyo Tire is currently rolling out advertising that foregrounds the “Blaze BLUE” key message, which the company unveiled this June. The message evokes the passion and spirit of drivers looking to venture into the unknown, driving forward with the determination that defines Toyo Tire.
The winter edition of the corporate film features a Lexus GX 550 equipped with the Observe GSi-6—the company’s studless winter tire for SUVs—racing across a sprawling, snowy landscape in the United States, the company’s core market. With Toyo Tire’s blue corporate color shaping the aesthetic and the truck charging across vast white terrain, the dynamic energy of the visuals captures the frontier spirit at the heart of Toyo Tire—and echoes the Group’s brand statement of “Open Roads Await.”
The winter edition of the corporate film will appear on the special Blaze BLUE page on the Toyo Tire corporate website and the company’s official social media channels.
Toyo Tire will continue to support everyone who gives their all in pursuing their chosen path while making challenges to create ingenious tires.
◇Stills from the new corporate film
◇Video
English version: 「Blaze BLUE」-Winter-
（30sec.）: https://movie.toyotires.co.jp/category/videos/all-videos/video/6377550826112
（15sec.）: https://movie.toyotires.co.jp/category/videos/all-videos/video/6377549936112
◇Music
Title: Long Train Runnin’
Original by: The Doobie Brothers
Words / Music: Tom Johnston
Performed by: DGT
Produced by: Tracks & Fields
The 1973 song by the American rock band The Doobie Brothers was arranged for this TOYO TIRES ad. Reflecting the brand message “Blaze BLUE,” the arrangement evokes the image of a car racing across the vast American landscape.
◇Key visual / Blaze BLUE special site
In conjunction with the production of the new winter edition of the corporate film, Toyo Tire will give the key visual and special Blaze BLUE page on the corporate website a winter-themed update.
Blaze BLUE special site: https://www.toyotires-global.com/blazeblue/
Key visual Blaze BLUE special site
Toyo Tire Corporation
Corporate Communications Dept.
Hyogo Head office Telephone: +81-72-789-9100 Facsimile: +81-72-773-3272
Press Release is intended for media purposes, and is current of the date of publication.
Information is subject to change with or without notice.
