Engagement with Local Communities

Engagement with Local Communities

We understand that our business activities have a direct impact on local economies, environments, and societies, and earnestly listen to the evaluations and expectations of society. And we emphasize communication with local communities at all our business sites, which includes various activities, such as actively providing information and creating opportunities for dialogue. We also strive to properly understand the needs of stakeholders obtained through communication with them and reflect that in our business.
To increase the understanding of their business activities within host communities, our manufacturing bases sponsor community events and plant tours. To express appreciation to their host community and publicize their business activities to the neighborhood, the Sendai Plant organizes a community fureai interaction fair. Every year, this annual event attracts many visitors, including local residents and family members of the Sendai Plant’s employees. At the last fair, with cooperation from Toyo Tire Japan Co., Ltd., we set up a booth featuring a driving simulator that runs on our original programming. Visitors were given experiences of driving with worn or poorly-pressurized tires to learn about how tires can assure safety. This time again, the popular plant tour proved to be an excellent opportunity to foster mutual communication, and successfully impressed the visitors with the dedication and pride that we put into manufacturing of tires. With fair stalls offering something for everyone regardless of age, the event deepened communication among members of the community, bringing a smile to everyone’s face.

  • A booth featuring a driving simulator
  • A booth featuring a driving simulator